In terms of marketing in an international environment, the best philosophy is to
A) use standardization
B) use adaptation
C) think globally, but act locally
D) think locally, but act globally
Correct Answer:
Verified
Q113: In evaluating advertising, attitude tests are evaluations
A)
Q114: All of the following evaluation methods are
Q115: All of the following methods are used
Q116: Because of the short-term impact of promotions,
Q117: The best method of measuring the effectiveness
Q119: Promotion refers to all forms of external
Q120: Integrated marketing communications is the coordination of
Q121: IMC is a holistic approach to communication
Q122: IMC involves communicating to four primary groups:
Q123: Publicity is usually an outcome of public
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