In developing the communications budget, firms using the _____ method base their budget on past expenditures, usually giving more weight to recent expenditures.

Name: In developing the communications budget, firms using the _____ method base their budget on past expenditures, usually giving more weight to recent expenditures.
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In developing the communications budget, firms using the historical method base their budget on past expenditures, usually giving more weight to recent expenditures.

In Developing the Communications Budget, Firms Using the _____ Method