In developing the communications budget using the _____ method, the premise is that executives know the industry, know what is happening with the competition, and know the future strategic direction of the firm.

Question

Quizplus · Accepted Answer

The executive-judgment method relies on the insights and experience of executives who are familiar with the industry, competition, and strategic direction of the firm to develop the communications budget.

In Developing the Communications Budget Using the _____ Method, the Premise