The _____ method of developing a communications budget is based on the premise that past marketing expenditures have been sufficient to accomplish the firm's goals and that the future expenditures should continue at the same level.
A) objective-and-task
B) historical
C) comparative-parity
D) executive-judgment
Correct Answer:
Verified
Q205: The most popular method of developing a
Q206: Most marketing experts believe the best and
Q207: In developing the communication budget, the _
Q208: The percentage-of-sales method of developing a communication
Q209: In developing the communications budget, firms using
Q211: In highly intensive markets, firms will often
Q212: In developing the communications budget using the
Q213: The method used by many small and
Q214: Advertising is difficult to evaluate for all
Q215: In evaluating advertising, _ is used before
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents