In terms of service characteristics, _____ refers to the lack of tangible assets that can be seen, touched, smelled, heard or tasted prior to a purchase.

Name: In terms of service characteristics, _____ refers to the lack of tangible assets that can be seen, touched, smelled, heard or tasted prior to a purchase.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Intangibility refers to the fact that services cannot be seen, touched, smelled, heard, or tasted before they are purchased, distinguishing them from tangible goods.

In Terms of Service Characteristics, _____ Refers to the Lack