In terms of service characteristics, _____ refers to the unwanted or random levels of service quality customers receive when they patronize a service.

Name: In terms of service characteristics, _____ refers to the unwanted or random levels of service quality customers receive when they patronize a service.
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Question

Quizplus · Accepted Answer

Variability refers to the inconsistency of service quality that customers may experience, as services are often performed by different people and can vary from one service encounter to another.

In Terms of Service Characteristics, _____ Refers to the Unwanted