Because of the service characteristic of _____, a movie theater that is only 40% full when a show starts loses the revenue of the empty seats forever. It cannot be recouped later.

Question

Quizplus · Accepted Answer

Perishability means that services cannot be stored for later use. In the case of a movie theater, if seats are not sold when the show starts, the revenue from those seats is lost forever.

Because of the Service Characteristic of _____, a Movie Theater