Companies rarely use only demographic variables to segment their markets. Typically, they add _____ variables to the demographic information to determine the best approach to reach their target market.
A) psychographic
B) behavioral
C) psychographic and behavioral
D) psychographic and geographic

Question

Quizplus · Accepted Answer

Companies often combine psychographic and behavioral variables with demographic information to gain a deeper understanding of their target market's preferences, lifestyle, and purchasing behavior.

Companies Rarely Use Only Demographic Variables to Segment Their Markets