The behavioral segmentation strategy that divides a market based on segments such as nonusers, occasional users, medium users, and heavy users is known as
A) user status segmentation
B) loyalty segmentation
C) buyer-readiness segmentation
D) usage rate segmentation

Question

Quizplus · Accepted Answer

Usage rate segmentation divides the market based on the frequency of product usage, categorizing consumers as nonusers, occasional users, medium users, and heavy users.

The Behavioral Segmentation Strategy That Divides a Market Based on Segments