The VALS classification system developed by SRI Consulting Business Intelligence uses a _____ segmentation strategy.
A) demographic
B) geographic
C) behavioral
D) psychographic
Correct Answer:
Verified
Q134: Demographic segmentation variables include all of the
Q135: The age categorization of socio-demographic groups such
Q136: The two major demographic segmentation variables are
A)
Q137: In understanding the differences between males and
Q138: Demographics are closely linked to _ segmentation,
Q140: _ segmentation is used to identify clusters
Q141: All of the following are examples of
Q142: The behavioral segmentation strategy that divides a
Q143: The behavioral segmentation strategy that divides a
Q144: The behavioral segmentation strategy that divides a
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