_____ segmentation is used to identify clusters of consumers who seek the same product benefits or who use or consume the product in a similar fashion.
A) Geographic
B) Demographic
C) Psychographic
D) Behavioral

Question

Quizplus · Accepted Answer

Behavioral segmentation focuses on identifying clusters of consumers based on their behaviors, such as the benefits they seek from a product or their usage patterns.

_____ Segmentation Is Used to Identify Clusters of Consumers Who