In understanding the differences between males and females in terms of Internet usage, marketers describe various segments for each gender such as the "Social Sally"segment and the "Bits and Bytes" segment for males. In doing this, marketers are using a _____ segmentation strategy.
A) geographic
B) behavioral
C) demographic
D) psychographic

Question

Quizplus · Accepted Answer

Behavioral segmentation is a marketing strategy that divides a market into groups based on their behavior, such as their purchasing habits, media consumption, and brand loyalty. In the given question, marketers are using a behavioral segmentation strategy to describe various segments for each gender based on their Internet usage, such as the "Social Sally" segment and the "Bits and Bytes" segment for males.

In Understanding the Differences Between Males and Females in Terms