All of the following are examples of behavioral segmentation except
A) benefits sought
B) lifestyle
C) loyalty status
D) purchase occasion
Correct Answer:
Verified
Q136: The two major demographic segmentation variables are
A)
Q137: In understanding the differences between males and
Q138: Demographics are closely linked to _ segmentation,
Q139: The VALS classification system developed by SRI
Q140: _ segmentation is used to identify clusters
Q142: The behavioral segmentation strategy that divides a
Q143: The behavioral segmentation strategy that divides a
Q144: The behavioral segmentation strategy that divides a
Q145: _ segmentation defines market segments based on
Q146: Multiattribute segmentation is a segmentation strategy based
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