Multiattribute segmentation is a segmentation strategy based on the use of
A) multiple attributes of the product
B) multiple demographic characteristics of the market
C) multiple marketing communications venues to reach a market segment
D) multiple segmentation variables

Question

Quizplus · Accepted Answer

Multiattribute segmentation involves using multiple segmentation variables to divide the market into distinct groups.

Multiattribute Segmentation Is a Segmentation Strategy Based on the Use