The behavioral segmentation strategy that divides a market based on the degree of brand preference, commitment, retention, allegiance, and the extent to which consumers engage in repeat purchases is known as
A) usage rate segmentation
B) loyalty segmentation
C) user status segmentation
D) buyer-readiness segmentation

Question

Quizplus · Accepted Answer

Loyalty segmentation focuses on the degree of brand preference and commitment, assessing how likely consumers are to continue purchasing from the brand.

The Behavioral Segmentation Strategy That Divides a Market Based on the Degree