Marketing of a service to another business is a greater challenge than marketing a good because the business cannot see the service prior to making the purchase decision.

Name: Marketing of a service to another business is a greater challenge than marketing a good because the business cannot see the service prior to making the purchase decision.
Brand: Quizplus
Rating: 4.9 (56 reviews)

Question

Quizplus · Accepted Answer

Services are intangible, making it difficult for businesses to evaluate them before purchase, unlike tangible goods.

Marketing of a Service to Another Business Is a Greater