Modified rebuys are purchases made by a business for the first time or purchases for products with which no one in the organization has had previous experience.
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Q11: Marketing of a service to another business
Q12: Because of the risk involved in not
Q13: It is very common for businesses in
Q14: The demand for tires to build lawn
Q15: New buys are occasional purchases or purchases
Q17: Straight rebuys are routine purchases from a
Q18: Modified rebuys are not as complex as
Q19: The buying center can involve as few
Q20: The roles within the buying center can
Q21: Since buying centers involve multiple people making
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