The roles within the buying center can change over time and from one purchase situation to another.
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Q15: New buys are occasional purchases or purchases
Q16: Modified rebuys are purchases made by a
Q17: Straight rebuys are routine purchases from a
Q18: Modified rebuys are not as complex as
Q19: The buying center can involve as few
Q21: Since buying centers involve multiple people making
Q22: Recommendations and comments made by an individual
Q23: Personal objectives such as seeking a promotion,
Q24: The more an individual has at stake
Q25: Factors determining who will be involved in
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