Personal objectives such as seeking a promotion, building a good reputation with the boss, or making a rival look bad can influence how a person acts within a buying center.
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Q18: Modified rebuys are not as complex as
Q19: The buying center can involve as few
Q20: The roles within the buying center can
Q21: Since buying centers involve multiple people making
Q22: Recommendations and comments made by an individual
Q24: The more an individual has at stake
Q25: Factors determining who will be involved in
Q26: In terms of the buying decision, the
Q27: If company executives or high-ranking personnel are
Q28: For a new-buy situation, all seven steps
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