For a new-buy situation, all seven steps in the business-to-business buying process are followed, while, for the modified rebuy situation, only 2 or 3 steps are followed.

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For a new-buy situation, all seven steps in the business-to-business buying process are followed, while, for the straight rebuy situation, only 2 or 3 steps are followed.

For a New-Buy Situation, All Seven Steps in the Business-To-Business