In situations where the specifications of a product need a greater level of modification before an order can be placed with a current vendor, a firm will usually enter into the new-buy situation, which involves examining other alternatives and vendors.

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In situations where the specifications of a product need a greater level of modification before an order can be placed with a current vendor, a firm will usually enter into a modified-rebuy situation, which involves examining other alternatives and vendors.

In Situations Where the Specifications of a Product Need a Greater