Modified rebuys are not as complex as new buy situations primarily because they involve a lower dollar purchase with less impact on the strategic direction of the firm.
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Q13: It is very common for businesses in
Q14: The demand for tires to build lawn
Q15: New buys are occasional purchases or purchases
Q16: Modified rebuys are purchases made by a
Q17: Straight rebuys are routine purchases from a
Q19: The buying center can involve as few
Q20: The roles within the buying center can
Q21: Since buying centers involve multiple people making
Q22: Recommendations and comments made by an individual
Q23: Personal objectives such as seeking a promotion,
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