New buys are occasional purchases or purchases for which the members of the buying center have limited experience.
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Q10: Wholesalers and distributors are middlemen who purchase
Q11: Marketing of a service to another business
Q12: Because of the risk involved in not
Q13: It is very common for businesses in
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Q16: Modified rebuys are purchases made by a
Q17: Straight rebuys are routine purchases from a
Q18: Modified rebuys are not as complex as
Q19: The buying center can involve as few
Q20: The roles within the buying center can
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