Which of the following BEST describes the end goal of the extended marketing mix?
A) Generating sales
B) Reaching the target market that the company would otherwise not be able to reach
C) Creating brand awareness within the target market that ultimately leads to brand loyalty
D) Developing key linkages that appeal to the target market and creating a competitive advantage

Question

Quizplus · Accepted Answer

The extended marketing mix aims to develop key linkages that appeal to the target market, thereby creating a competitive advantage. This involves not just the traditional 4 Ps (Product, Price, Place, Promotion) but also additional elements like People, Processes, and Physical evidence, all of which work together to differentiate a brand in the marketplace.

Which of the Following BEST Describes the End Goal of the Extended