Which of the following BEST describes an accurate marketing mix core linkage for promotion and communication?
A) An American sports car manufacturer places an American flag at the end of their television commercials. Customer receives the pride of patriotism and pride of purchasing an American-made muscle car.
B) A watch company shows wealthy people in their commercials. Customer receives good value.
C) An American sports car manufacturer places an American flag in the embroidery of their car seats. Customer receives the pride of patriotism and pride of purchasing an American-made muscle car.
D) A watch company typically prices their watches above market. Customer receives a good value.

Question

Quizplus · Accepted Answer

CA and C both accurately describe a marketing mix core linkage for promotion and communication by connecting the promotional element (use of an American flag) directly with the emotional benefit received by the customer (pride of patriotism and purchasing an American-made product).

Which of the Following BEST Describes an Accurate Marketing Mix