Which of the following BEST describes an accurate marketing mix core linkage for participation and connections?
A) A cooler company portrays user of their coolers going on outdoor adventures in their commercials. Customer receives the feeling of being rugged and adventurous.
B) A watch company shows wealthy people in their commercials. Customer receives prestige.
C) A football cleat maker sends reps to high school football games to get feedback from the players on the cleat functionality. The players (customer) gets the feeling of having ownership in the cleat's design.
D) A jean's maker shows celebrities in their commercials. Customers get the feeling of being famous for owning the jeans.
Correct Answer:
Verified
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