Which of the following BEST describes an accurate marketing mix core linkage for product and customer benefits?
A) A cooler company portrays user of their coolers going on outdoor adventures in their commercials. Customer receives the feeling of being rugged and adventurous.
B) Domino's offers delivery to hotspots. Customer receives the benefit of ordering to locations that are conducive to their lifestyle.
C) A football cleat maker sends reps to high school football games to get feedback from the players on the cleat functionality. The players (customer) gets the feeling of having ownership in the cleat's design.
D) A cooler company colors their coolers going in camouflage. Customer receives the feeling of being rugged and adventurous.
Correct Answer:
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