Which of the following BEST describes an accurate marketing mix core linkage for price and customer cost?
A) A cooler company portrays user of their coolers going on outdoor adventures in their commercials. Customer receives the feeling of being rugged and adventurous.
B) Target offers clothes with modern designs at lower costs than most clothing designers. Customer receives the feeling of being stylish and prestigious.
C) A cooler company colors their coolers going in camouflage. Customer receives the feeling of being rugged and adventurous.
D) Target offers clothes with modern designs at lower costs than most clothing designers. Customer receives good value and the feeling of being stylish.

Question

Quizplus · Accepted Answer

The correct answer links the concept of price (offering clothes at lower costs) directly to customer cost (receiving good value) and the added emotional benefit (feeling stylish), which is a core aspect of the marketing mix's price component.

Which of the Following BEST Describes an Accurate Marketing Mix