Which of the following BEST describes an accurate marketing mix core linkage for place and convenience?
A) A cooler company portrays user of their coolers going on outdoor adventures in their commercials. Customer receives the feeling of being rugged and adventurous.
B) Domino's offers delivery to hotspots. Customer receives the benefit of ordering to locations that are conducive to their lifestyle.
C) A football cleat maker sends reps to high school football games to get feedback from the players on the cleat functionality. The players (customer) gets the feeling of having ownership in the cleat's design.
D) An American sports car manufacturer places an American flag in the embroidery of their car seats. Customer receives the pride of patriotism and pride of purchasing an American-made muscle car.

Question

Quizplus · Accepted Answer

Option B directly links the concept of "place" in the marketing mix to "convenience" by illustrating how Domino's delivery service to hotspots makes it convenient for customers to receive their orders in locations that suit their lifestyle, thus enhancing the customer experience through strategic placement.

Which of the Following BEST Describes an Accurate Marketing Mix