Which of the following BEST describes an accurate marketing mix core linkage for place and convenience?
A) An electric car maker installs charge stations at every gas station in the country. Customer receives the good feeling of helping the environment while also being able to use the product without any hassle to recharge.
B) Target offers clothes with modern designs at lower costs than most clothing designers. Customer receives the feeling of being stylish and prestigious.
C) A cooler company colors their coolers going in camouflage. Customer receives the feeling of being rugged and adventurous.
D) Target offers clothes with modern designs at lower costs than most clothing designers. Customer receives good value and the feeling of being stylish.

Question

Quizplus · Accepted Answer

Place and convenience in the marketing mix refer to making the product available where and when the customer needs it, in a way that is convenient for them. The electric car maker installing charge stations at every gas station directly addresses the convenience of recharging the car, making it as accessible as fueling a traditional car. This directly links the concept of 'place' (distribution) with 'convenience' for the customer.

Which of the Following BEST Describes an Accurate Marketing Mix