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Which of the Following BEST Describes an Accurate Marketing Mix

Question 22

Multiple Choice

Which of the following BEST describes an accurate marketing mix core linkage for product and customer benefits?


A) A cooler company portrays user of their coolers going on outdoor adventures in their commercials. Customer receives the feeling of being rugged and adventurous.
B) A watch company shows wealthy people in their commercials. Customer receives prestige.
C) A car company uses clean designs and gold trim inside their vehicles. Customer receives the feeling of being modern and fancy.
D) A watch company typically prices their watches below market but offers a warranty. Customer receives a good value.

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