Which of the following BEST describes an accurate marketing mix core linkage for product and customer benefits?
A) A cooler company portrays user of their coolers going on outdoor adventures in their commercials. Customer receives the feeling of being rugged and adventurous.
B) A watch company shows wealthy people in their commercials. Customer receives prestige.
C) A car company uses clean designs and gold trim inside their vehicles. Customer receives the feeling of being modern and fancy.
D) A watch company typically prices their watches below market but offers a warranty. Customer receives a good value.
Correct Answer:
Verified
Q17: Which of the following is NOT one
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