What is the primary focus of communications objectives?
A) Non-sales behavior
B) Persuading customers to purchase a product or service
C) Reach and frequency
D) How well a promotional activity conveys information and meaning to a target market

Question

Quizplus · Accepted Answer

Communications objectives primarily focus on how effectively a promotional activity conveys information and meaning to a target market, ensuring the message is understood and resonates with the audience.

What Is the Primary Focus of Communications Objectives