Which is the most philosophically and practically justifiable approach to developing a promotional budget?
A) Intuition and instinct
B) Objective and task
C) Percent of sales
D) Competitive response

Question

Quizplus · Accepted Answer

The Objective and Task method is the most philosophically and practically justifiable approach because it involves setting specific objectives, determining the tasks required to achieve these objectives, and then estimating the costs of performing these tasks. This method is grounded in rational planning and aims to directly link budgeting with the company's marketing and promotional goals, making it a more strategic and effective approach compared to the others.

Which Is the Most Philosophically and Practically Justifiable Approach to Developing