With what does a properly planned and executed IMC strategy begin?
A) Promotion mix
B) Overall marketing or brand strategy
C) Promotion and communications strategy
D) Brand messaging strategy

Question

Quizplus · Accepted Answer

A properly planned and executed IMC strategy begins with the overall marketing or brand strategy. This strategy outlines the company's overall marketing goals and objectives, as well as the target market and positioning of the brand. The IMC strategy then develops specific communication and promotion tactics to achieve these goals and objectives.

With What Does a Properly Planned and Executed IMC Strategy