Promotional activities should be focused
A) exclusively on members of the target market.
B) as broadly as possible to include all prospective buyer.
C) on anyone with whom the company wants to exchange.
D) on users of the media selected for promotional efforts.

Question

Quizplus · Accepted Answer

Promotional activities should be focused on anyone with whom the company wants to exchange, as this includes potential customers and partners who are relevant to the company's goals.

Promotional Activities Should Be Focused