The most important determinant of a mobile promotion is
A) autodial technology.
B) the timing of the call.
C) Relevance.
D) using text versus voice.

Question

Quizplus · Accepted Answer

Relevance is the most important determinant of a mobile promotion's success because it ensures that the content of the promotion is meaningful and useful to the recipient, thereby increasing the likelihood of engagement and positive response.

The Most Important Determinant of a Mobile Promotion Is