Which has added greatly to the complexity of the promotion function?
A) The introduction of cable TV channels.
B) The decline in readership among magazines and newspapers.
C) Integrating digital communication with more traditional channels.
D) The new trend toward Integrated Marketing Communications.

Question

Quizplus · Accepted Answer

Integrating digital communication with traditional channels has added complexity to the promotion function as it requires coordination across multiple platforms and strategies.

Which Has Added Greatly to the Complexity of the Promotion