The media selected for direct marketing must match all of the following EXCEPT
A) offer.
B) customer.
C) sales promotion.
D) message.

Question

Quizplus · Accepted Answer

Sales promotion is a component of a marketing strategy aimed at increasing sales or promoting a product, but the media selected for direct marketing needs to primarily match the offer, customer, and message to ensure effectiveness. Sales promotions can be a part of the offer or message but are not a primary factor in selecting the media for direct marketing.

The Media Selected for Direct Marketing Must Match All of the Following