Able Co. is a brand-new clothing company. They've decided they want to make clothes. Specifically, they want to make clothes for out-door recreation. Which steps of the segmentation process have they completed?
A) 1) Define the broad market
B) 1) Define the broad market, 2) Narrow the market
C) 1) Define the broad market, 2) Narrow the market, 3) Select general variable category(ies) for segmentation
D) 1) Define the broad market, 2) Narrow the market, 3) Select general variable category(ies) for segmentation, 4) Choose specific segmentation variables within a selected category

Question

Quizplus · Accepted Answer

Able Co. has defined the broad market by deciding to make clothes (step 1) and narrowed the market by focusing on outdoor recreation clothing (step 2). There is no information provided about selecting variable categories or specific segmentation variables, which are steps 3 and 4, respectively.

Able Co Is a Brand-New Clothing Company