There are five criteria for effective marketing segmentation: 1) identifiable, 2) measurable, 3) substantial, 4) accessible, and 5) responsive. Which of the following segmentation variables best meets the "measurable" criterion?
A) Members of the segment typically vote democrat.
B) All members of the segment use cellphones.
C) All members of the segment are active on popular social media.
D) The segment represents approximately 200 million people.

Question

Quizplus · Accepted Answer

The "measurable" criterion refers to the ability to determine the size, purchasing power, and profiles of the segments. Option D, indicating a specific number of people (200 million), directly relates to the ability to measure the segment's size, making it the best fit for the "measurable" criterion.

There Are Five Criteria for Effective Marketing Segmentation: 1) Identifiable