There are five criteria for effective marketing segmentation: 1) identifiable, 2) measurable, 3) substantial, 4) accessible, and 5) responsive. Which of the following segmentation variables best meets the "identifiable" criterion?
A) Customers who live somewhere with an average temperature of at least 60 degrees.
B) Customers who typically vote republican.
C) Customers who are socially responsible.
D) Customers who are pessimistic.

Question

Quizplus · Accepted Answer

The "identifiable" criterion refers to the ability to clearly define and distinguish the segment based on certain characteristics. Option A, customers who live somewhere with an average temperature of at least 60 degrees, is the most clearly identifiable and quantifiable among the choices, making it easier to identify and target.

There Are Five Criteria for Effective Marketing Segmentation: 1) Identifiable