What is the general rule for how many segments to focus on at a time?
A) Companies should focus on all segments for which the required return on investment can be made.
B) Companies should focus on the most attractive segment.
C) Companies should focus on the three most attractive segments.
D) Companies should eliminate half of the segments by focusing on the most attractive 50%.

Question

Quizplus · Accepted Answer

Focusing on the most attractive segment allows a company to tailor its products, services, and marketing strategies to meet the specific needs and preferences of that segment, potentially leading to a stronger market position and better financial performance.

What Is the General Rule for How Many Segments to Focus