When a company is deciding on a target market, their first step is to rank the segments in order of ___________ based on attributes such as __________ and ____________.
A) attractiveness; size; growth
B) size; growth; attractiveness.
C) competition; size; ethics
D) growth; size; competition

Question

Quizplus · Accepted Answer

Attractiveness is the primary factor companies consider when ranking market segments, which includes evaluating the size of the segment and its growth potential.

When a Company Is Deciding on a Target Market, Their