How many positioning statements does a company typically have?
A) None, since a "positioning statement" isn't a real thing.
B) Companies only have one positioning statement since its essentially a mission statement.
C) Companies typically have a positioning statement for each target market.
D) Companies usually have a positioning statement for their 3 primary sustainable markets.

Question

Quizplus · Accepted Answer

Companies typically develop a positioning statement for each target market because different markets may perceive the value of a product or service differently. This allows a company to tailor its messaging to meet the specific needs and preferences of each segment, ensuring more effective communication and marketing strategies.

How Many Positioning Statements Does a Company Typically Have