Marketing segments should be internally ________ and externally ________.
A) diverse; fragmented
B) accessible; consistent
C) fragmented; different
D) consistent; different

Question

Quizplus · Accepted Answer

Marketing segments should be internally consistent, meaning that consumers within the segment should have similar needs and characteristics. Externally, segments should be different from one another to ensure clear differentiation in the marketplace.

Marketing Segments Should Be Internally ________ and Externally ________

Marketing Segments Should Be Internally and Externally