Vineyard Vines segmented the market by dividing customers between those who make over $100,000 and those who don't; what type of segmentation are they performing?
A) Psychographic
B) Lifestyle
C) Demographic
D) Behavioral

Question

Quizplus · Accepted Answer

Vineyard Vines is using demographic segmentation, which involves dividing the market based on variables such as age, gender, income, education level, and family size. In this case, they are segmenting the market based on income levels.

Vineyard Vines Segmented the Market by Dividing Customers Between Those