Apple segmented the market based on whether customers were millennials; what type of segmentation are they performing?
A) Psychographic
B) Lifestyle
C) Demographic
D) Behavioral

Question

Quizplus · Accepted Answer

Segmenting the market based on whether customers are millennials is an example of demographic segmentation, which involves dividing a market into segments based on variables such as age, gender, income, occupation, education, or family size.

Apple Segmented the Market Based on Whether Customers Were Millennials;