Tide segmented the market based on customer lifestyles; what type of segmentation are they performing?
A) Psychographic
B) Lifestyle
C) Demographic
D) Behavioral

Question

Quizplus · Accepted Answer

Tide is using psychographic segmentation, which involves dividing the market based on consumer personalities, lifestyles, interests, attitudes, and values. Lifestyle is a component of psychographic segmentation.

Tide Segmented the Market Based on Customer Lifestyles; What Type