Riley Surf Company is going through the market segmentation process. They divide customers into two groups: 1) those who live in California, and 2) those who don't. This is an example of
A) geographic segmentation.
B) demographic segmentation.
C) psychographic segmentation.
D) behavioral segmentation.

Question

Quizplus · Accepted Answer

Geographic segmentation involves dividing a market into different geographical units such as nations, states, regions, cities, or neighborhoods. In this case, Riley Surf Company is segmenting the market based on the geographical location of the customers (those who live in California vs. those who don't), which is a classic example of geographic segmentation.

Riley Surf Company Is Going Through the Market Segmentation Process