Bragg Company is going through the market segmentation process. They divide customers into two groups: 1) those over 50, and 2) those under 50. This is an example of
A) geographic segmentation.
B) demographic segmentation.
C) psychographic segmentation.
D) behavioral segmentation.

Question

Quizplus · Accepted Answer

Dividing customers based on age falls under demographic segmentation, which categorizes markets by demographic information like age, gender, income, etc.

Bragg Company Is Going Through the Market Segmentation Process